Privacy & Cookie Policy
SUMMARY
This privacy policy applies between you, the user of this website, and People Asset Management Group Ltd (PAM Group), the owner and provider of this website. PAM Group is committed to protecting your personal data. This notice explains how we collect, use, and safeguard your data, what rights you have under UK Data Protection law, and how to exercise them.
DEFINITIONS
- Data: All personal information submitted to PAM Group via this website.
- Cookies: Small text files placed on your device when you visit the website. See the “Cookies” section for full details.
- Data Protection Laws: The UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
- PAM Group, we, us: People Asset Management Group Ltd, 9 Lakeside Drive (also known as 820 Mandarin Court), Centre Park, Warrington, WA1 1GG, United Kingdom
- User, you: Any third party accessing this website who is not a PAM Group employee or contractor.
- Website refers to https://www.getfreedse.co.uk/ and any subdomains.
SCOPE OF THIS POLICY
This policy applies only to your use of this website. It does not extend to linked third-party websites. We recommend reviewing their respective privacy policies.
PAM Group is the data controller for this website.
DATA WE MAY COLLECT
Depending on how you interact with the website, we may collect the following data, some of which may be personal data under applicable data protection laws:
- Your name and contact details
- Your IP address, browser type and versio
- Operating system and device type
- PAM Group, we, us: People Asset Management Group Ltd, 9 Lakeside Drive (also known as 820 Mandarin Court), Centre Park, Warrington, WA1 1GG, United Kingdom
- Referral pages and pages visited on our website
- Data submitted via forms or email
We do not knowingly collect special category data or criminal offence data via this website.
HOW DATA IS COLLECTED
Data You Provide
- Contact form submissions
- Newsletter signups
- Email or telephone correspondence
- Marketing preferences
Data We Collect Automatically
- Analytics and usage data via cookies
- IP address, browser, and session data
- Behavioural tracking using tools like Google Analytics
HOW WE USE YOUR DATA
We use your data to:
- Respond to enquiries
- Improve the website
- Send marketing (where consented or under soft opt-in)
- Comply with legal requirements
Legal bases: legitimate interest, contract fulfilment, consent, and legal obligation.
MARKETING COMMUNICATIONS
We will only send marketing:
- With your explicit consent (opt-in); or
- Under “soft opt-in” if you are an existing or recent customer
You can unsubscribe at any time via the link in our emails or by contacting us at info@pamgroup.co.uk.
We will never sell your personal data.
WHO WE SHARE DATA WITH
We may share data with:
- Internal staff and trusted contractors
- Third-party service providers (e.g. web hosting, analytics)
- Law enforcement or regulators if legally required
All third parties are bound by confidentiality and data protection agreements.
DATA SECURITY
We use appropriate technical and organisational measures to protect your data. These include
- Secure hosting infrastructure
- HTTPS encryption
- Access controls
- Staff training
If you suspect a data breach, contact: info@pamgroup.co.uk
DATA RETENTION
We retain your data only as long as necessary. For example
- Contact form data: kept until resolved or deleted manually
- Analytics: retained per Google’s policy (usually up to 2 years)
- Legal and accounting records: retained as required under UK law
We may anonymise data for analytics, in which case it’s no longer considered personal.
YOUR RIGHTS
You have the right to:
- Access your data
- Correct inaccurate data
- Request deletion (where legally applicable)
- Restrict or object to processing
- Withdraw consent (where applicable) · Lodge a complaint with the ICO (ico.org.uk)
To exercise your rights, email: info@pamgroup.co.uk
This website is intended for UK users only. If you are accessing from outside the UK, you may also have rights under your local data protection laws.
CHANGES IN BUSINESS OWNERSHIP
If PAM Group is sold or merged, your data may be transferred to the new owner under the same terms of this policy
LINKS TO OTHER SITES
This site may link to third-party websites. We are not responsible for their privacy practices. Always check external privacy notices.
COOKIES
We use cookies and similar technologies to operate this website, analyse usage, personalise content, and provide relevant advertising. You can manage or withdraw your consent at any time using the cookie banner or browser settings.
Types of Cookies We Use:
| Type | Purpose |
|---|---|
| Strictly Necessarye | Essential for core functionality (e.g. login, consent preferences) |
| Analytical / Performance | Help us understand how users interact with the websit |
| Functionality | Remember preferences like language or region |
| Marketing / Targeting | Track visits across websites to deliver relevant ads |
Cookies Used on This Website
Analytical / Performance Cookies
| Service | Cookie Name(s) | Purpose | Expiration |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_*, _gid | Tracks website usage, page views, and session data | Up to 2 year |
| Google Tag Manage | None set directly | Used to load other scripts (e.g. Google Analytics, Ads) based on consent/td> | - |
Marketing / Targeting Cookies
| Service | Cookie Name(s) | Purpose | Expiration |
|---|---|---|---|
| YouTube | YSC, GPS, PREF, VISITOR_INFO1_LIVE | Tracks video views and stores preferences | Session to 8 month |
| Google Ads | IDE, ANID | Tracks conversions and personalises ads | Up to 13 months |
Fonts & Forms
| Service | Cookie Name(s) | Purpose | Expiration |
|---|---|---|---|
| Google Fonts | Google Fonts API | Loads fonts; logs IP address | Immediate |
Managing Your Cookies
You can:
- Accept or decline cookies via our banner
- Change preferences any time by clicking "Cookie Settings"
- Use your browser to block or delete cookies
For help, visit aboutcookies.org
GENERAL TERMS
This policy shall be governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales
UPDATES TO THIS POLICY
We may update this policy to reflect legal or operational changes. Updates will be posted here, with the revised date shown at the top.
CONTACT US
People Asset Management Group Ltd
9 Lakeside Drive (also known as 820 Mandarin Court), Centre Park, Warrington, WA1 1GG, United Kingdom.
Email: info@pamgroup.co.uk